Glossy materials have a shiny, ultra-smooth finish that reflects light and makes images appear more vibrant and striking.
Glossy materials can produce higher contrast and color gamut, making colors appear more pronounced.
Glossy materials are often used for marketing materials, book printing, photo albums and screen protectors because they can showcase vibrant colors and provide a professional look.
Matte
Matte materials have a duller, more subtle finish with a softer sheen and a subtle texture.
Matte materials can make colors appear darker and more muted because they soak up and spread out some of the ink.
Matte materials are better for writing on and can be more appropriate for brochures with bold typography or infographics, or for institutions that want a more serious look.
Matte is also used for screen protectors due to no reflection, and it leaves almost no fingerprints
